My Experience Course

RETAIL BUSINESS COURSE ( RETAIL BUSINESS )

A. Defining the Retail Business

Retail business is overall business activity related to the sale and delivery of services to the public as a consumer actors to use individuals whose personal or family nature .

B.System Retail Management Information

Developed using an approach based on the use of integrated data processing equipment mechanized system as a provider of information to support all aspects related to operational activities , management , analysis and in terms of the decision pebuatan retail business .

C.Structure Retail Management Information Systems

1 . Level of information to process transactions or " inquiry " .

2. Depth operasioanal information for planning, control and decision making..

3. Depth information for tactical planning and decision making.

 4.Depth  information strategy planning , policy and decision makers .

D. Elements of retail business

1.Hardware ( Hardware )

2.Software ( Software )

3.Database

4.Manual Procedure

5.Operasional Personal / Brainware

E. Retail Business Cycle

F. Selling price-setting strategies

1.Factors - factors affecting consumer

     - The level of consumer income

     - The personality of the individual consumer

     - Pressure time experienced by consumers

     - The amount of expenditures

Pricing is based on the competition :

a. Price above the price of competitors

b . Same price with competitors

c . Prices below competitors' prices

G. The types of price

  1 . Psychological Price

              a. prices odd

              b . Some things merge into one , given the cheaper price

              c . The assumption that the expensive stuff is quality stuff

2 . Price Promotion

           a. Pricing Leader is the first price

           b . Loss Leader Pricing is priced below cost price

           c . Psikological a discount sellers raise the price first and then the new discount

Campaign Goals

In general, to provide information to the buyer at the time of buying the product , then membrikan emphasis on a characteristic of the product and invite potential buyers .

Promotion mix there are 4 factors to determine :

1 . target Market

        There are more items than 4 factors influencing the selection of promotional methods to market , namely :

~ Readiness to Purchase

* Awarences : a kesadarn buy goods

            * Knowledge : a knowledge of the product

            * Liking : Taste like a goods

            * Reference : Choice of an item

            * Convidion : The desire to buy a product

            * Purchase : Purchase

2 . product

3 . Stages of the product development cycle

4 . Funds are available